iPlace was born from Koinophobia, the fear of being ordinary. The thought of having an ordinary job, working with people with the same backgrounds as me, and not making a difference in the world is terrifying. I do not come to work every day, and iPlace does not exist just to make money. Making money is important, but it needs to be kept in balance. A life dedicated to acquiring money and material goods is an empty life. And there is always somebody with more money, so you will always lose.
I love being an entrepreneur because it’s what I can do best to make a difference. There are only a few entities I can build that are an extension of my value system – my family, a charitable organization or cause, and a company. iPlace allows me to work with an innovated and talented team from a country very different from where I was raised. iPlace is a company that touches and transforms many lives for the better. A company that is ethical and lasting. iPlace is my cure for Koinophobia.
– Hank Levine, Founder, President, and CEO