Building a Reputation for Diversity & Inclusion to Attract Talent
Building a Reputation for Diversity & Inclusion to Attract Talent
When your organization has a diverse workforce and an inclusive approach to hiring, it benefits you twofold. First of all, diverse workforces are better workforces – evidence shows that diverse teams are more productive, innovative, and effective. Secondly, a diverse organization attracts more diversity. It’s a powerful recruiting tool for your company to attract talent.
A study of 600 business decisions made by 200 teams found that when diverse teams made a business decision, they outperformed individuals 87% of the time and were shown to make decisions faster than individual decision makers.
Wondering how you can start building your reputation for diversity and inclusion? Here are four ways to make your organization known for its diversity efforts so you start attracting more diverse talent:
Target candidates where they are.
When you’re trying to attract a diverse group of talent, it’s important to meet those candidates where they are. For example, if you’re trying to target seasoned professionals, LinkedIn might be a good place to start. If you’re trying to target younger, entry-level talent, you might consider a platform like Twitter or even TikTok. Aiming your diverse hiring efforts toward the wrong space won’t get you very far, so be sure to target the candidates you want where they are.
Have a website or landing pages dedicated to your D&I goals.
How will candidates know about your organization’s diversity and inclusion efforts and goals if they are not readily available? These initiatives should be public knowledge, easily accessible on your company’s website and through social media channels. Make it clear that your company is committed to diversity, equity, and inclusion, and go into detail about what that means for your organization. Being open and transparent about your efforts is the best way to attract the diverse talent you’re looking for.
Launch a diversity and inclusion marketing campaign.
Whether it’s through online media and social channels, or through more traditional marketing channels like advertising, consider launching a diversity and inclusion campaign to get the word out there about your company. The great thing about campaigns like these is that they can be designed to target the specific audiences you want to attract most.
Be an advocate.
Candidates who are interested in working for a diverse, equitable, inclusive company want to see that you’re walking the walk, not just talking the talk. They need to see that you value diversity and stand up for what you believe in – be an advocate for social justice publicly. You’ll be surprised at how much good this does for your reputation as a diverse, inclusive organization.
When you have a reputation for your diversity efforts, it doesn’t just benefit your existing internal team. It attracts diverse, quality talent, making your organization even better.
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